Cisco BINGO – ASR 9000 System
The Cisco ASR 9000 System is a series of devices that help service
providers scale networks. We were asked to create the theme for
the series’ launch.
We developed a compelling integrated campaign that consisted of pre- and post-launch banner ads and supporting materials. Our targeted media plan drove registrations to the webcast and measured follow-up awareness about the product.
The internal launch event attracted 532 viewers, over double our goal of 250.
In the week following launch, the site
received 1899 unique visitors, more than
triple our goal of 500.
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