About Schwab
In early 2011, we evolved the About Schwab website
in a way that aligned with the brand but retained its
own unique identity.
CLIENT:
Charles Schwab
INDUSTRY:
Financial
SERVICES PROVIDED:
Consistency drives any brand. So when Schwab.com underwent a design refresh in 2010, AboutSchwab.com needed to follow suit. The Schwab team wanted to do more than just refresh the design. As a result of a competitive RFP, CH partnered with the team to redesign, re-engineer and rebuild the entire AboutSchwab website.
Following an extensive content and technology audit, CH developed a plan to meet the long-term business goals, compliance regulations, and aggressive timeline to deliver the refreshed site. In addition, we developed a “people-centric” design approach that better reflected the people, mission, and vision of the Charles Schwab brand.
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