Santana Row is a shopping, dining, and entertainment destination located in San Jose, California. Our challenge was to establish a stronger presence online through website design, social media, and other digital marketing strategies.
We built an accessible content management system to source content for the website, blog, and smartphone apps, creating an integrated campaign. We updated the website to reflect the Santana Row experience. We established social media presence on Facebook and Twitter.
The website’s first six months saw a 200% increase in return visitors, and the current average is 75,000 visitors per month. Over 20,000 people liked the Facebook page within two years and the app has been downloaded over 10,000 times.
“ Coakley Heagerty was instrumental in developing a solid online strategy for Santana Row, putting us as a leader in the digital marketing space amongst other lifestyle centers. COLLETTE NAVARRETTE –
Director of Marketing, West Coast Region ”